Product Analysis
VISUAL ANALYSING SOFTWARE
Our technology has been tailored by expert neuro- and data scientists to accurately predict how web, print and environmental designs will be seen in the first 3-5 seconds - with 92% accuracy!
Science tells us that this first-glance time period is critical in capturing your audience’s interest and creating designs with impact. VAS gives you the opportunity to do a “visual spell check” of your design - to make sure that the content you want to be seen, will be seen.
Below, you’ll find an example of a product with results from our analysing software.
Heat Map
This shows the probability that each part of your design is seen.
A part of your design is seen within the first 3-5 seconds of seeing a design. Parts seen in this time period have a higher chance of grabbing your audience’s attention.
Areas of Interest
The highlighted regions are specified by the designer or client as “Areas of Interest” that need to stand out and be seen. Each area has a numeric score which is the probability that a person will look somewhere within the Area. Make sure the results meet your goals.
Hot Spots
This is a simplified version of the Heatmap results. Here, you can see just the content that is most likely to be seen. Each region has a numeric score which predicts the probability that a person will look somewhere within the region.
Probability regions are seen within the first 3-5 seconds of seeing an image. Regions seen in this time period have a higher chance of grabbing your audience’s attention.
Gaze Sequence
Within the first 3-5 seconds of viewing your product, people typically glance at about 4 different points. Here are the 4 most-likely gaze locations, in their most-probable viewing order (1 is the most-likely). This ensures the sequence aligns with your intended visual hierarchy.
Frequently Asked Questions
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Our software simulates pre-attentive processing a phase of brain-eye interaction that occurs when we first glance at a region. This phase triggers our eyes to subconsciously gaze at the most salient content in our field of view for 3-5 seconds. Pre-attentive processing is an evolutionary trait that is universal to humans.
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Decades of scientific research has proven that the following elements capture our attention:
1. Edges
2. Intensity
3. Red/Green Color Contrast
4. Blue/Yellow Color Contrast
5. Faces
Our software predicts the role each of these elements play in drawing our gaze during first-glance vision. -
The software has been validated against academic eye-tracking study results and compared with academic image databases. The software predicts the first 3-5 seconds of eye gaze behavior with 92% accuracy. Validation on the study is available on request to paid clients only.
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Our Analysing Software is not a complete replacement for a full eye-tracking study. Eye tracking studies can provide additional information. Our Analysing Software can be seen as a “visual spell check” that the things you want to be seen will be seen.
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No! Our software does not have an aesthetic sense. Our software is designed to help creatives break through visual clutter and can help inform and validate their creative process.
Let’s make
a deal.
We believe in being fully flexible when it comes to pricing. Every client has different needs and pricing can be structured around your requirements.
Come in for a coffee and let’s chat!